Marketing Specialist
Company: SG legacy group mchj
Tashkent
Marketing Specialist - DREAM TRAVEL STUDY CONSULTING (1-3 years of experience) Work format: On-site Work schedule: 6/1, 9:00 AM - 6:00 PM Address: Tashkent, UKCHI 3 Description The position is focused on independently managing marketing campaigns within the approved strategy, generating traffic and leads, and analyzing the effectiveness of DREAM TRAVEL STUDY CONSULTING's promotion channels. Responsibilities: Developing and implementing a digital strategy Managing performance channels Analyzing the acquisition funnel Working with analytics and metrics Coordinating contractor work Preparing reports on channel effectiveness Testing new channels and hypotheses Optimizing customer acquisition cost (CAC)
Responsibilities
- Development and implementation of digital strategy
- Management of performance channels
- Analysis of the acquisition funnel
- Work with analytics and metrics
- Coordination of contractor work
- Preparation of reports on channel effectiveness
- Testing new channels and hypotheses
- Optimization of customer acquisition cost (CAC)
Requirements
- At least 1 year of experience as a marketer
- Higher education in marketing or related fields
- Experience in developing and launching marketing campaigns
- Knowledge of digital marketing fundamentals and its tools
- Experience with Google Analytics for performance analysis
- Skills in writing copy for advertising materials
- Portfolio with examples of completed projects
- Native or fluent Russian language proficiency
Benefits
- Official employment according to the Labor Code of the Republic of Uzbekistan
- Transparent salary with regular reviews based on performance
- KPI bonuses based on successful marketing campaigns
- Flexible start to the workday
- Possibility of partial remote work after the probation period
- Budget for professional development (courses, webinars, conferences)
- Access to necessary professional tools and software
- Paid vacation and sick leave
Skills
- Creating a content plan for social media
- Writing posts and stories for social media
- Managing social media accounts (VK, Telegram)
- Working with visual content for social media
- Creating visual content in Canva
- Basic analysis of social media statistics
- Writing persuasive copy for advertising materials
- Working with Google Analytics for traffic analysis