Company: Регина Шаймурзина
Tashkent
Salary: 10000000 – 20000000 UZS
Lead Marketer at Focus Advertising (3-5 years of experience) Salary: 10,000,000 - 20,000,000 UZS with KPI Employment Type: Full-time Work Format: On-site Work Schedule: 5/2, 9:00 AM - 6:00 PM Address: Tashkent, Osh St., 38 Description The main goal of the role is to develop and implement a comprehensive marketing strategy, manage all acquisition and communication channels, analyze campaign effectiveness, and optimize the budget to achieve set business goals, with a focus on key metric growth and ROI. Responsibilities: Development and implementation of a comprehensive marketing strategy Management of the marketing team, task assignment, and performance monitoring Planning and control of the marketing budget, ROI assessment Analysis of market trends and the competitive landscape Identification of target audiences and market segmentation Development and launch of advertising campaigns in digital channels Management of content strategy and content quality control Coordination of PR activities and brand reputation management Planning and organization of marketing events Analysis of marketing campaign effectiveness and report preparation Implementation of new marketing tools and technologies Requirements: Minimum 3 years of experience as a Lead Marketer Experience in developing and implementing marketing strategies Experience in managing a marketing budget Minimum 2 years of experience in managing a marketing team Deep understanding of digital marketing and its tools Knowledge of brand strategy building principles Experience with Google Analytics and Yandex.Metrica Experience with Google Ads and Meta Ads advertising platforms Experience with CRM systems Case studies with confirmed marketing campaign results Fluent Russian language proficiency Fluent Uzbek language proficiency Your Benefits: Official employment according to the Labor Code of the Republic of Uzbekistan, transparent salary. KPI bonuses based on the results of successful marketing campaigns. Regular salary reviews based on performance. Budget for professional development, courses, and participation in industry conferences. Access to modern marketing tools and platforms. Provision of a work laptop and necessary software. Paid annual leave. Compensation for meals and mobile communication. Opportunity to influence brand development strategy. Corporate events and team building. Required Skills: Marketing strategy development Marketing budget management Planning and forecasting of marketing campaigns Analysis of advertising campaign effectiveness Working with Google Analytics and Yandex.Metrica Setting up and optimizing contextual advertising (Google Ads) Setting up and optimizing targeted advertising (Meta Ads) Brand positioning development Creating content plans for various channels Writing persuasive copy for advertising materials Working with contractors and agencies Building marketing processes