Marketing Specialist - UzGPS (3-5 years of experience) Salary: 7,000,000 - 20,000,000 UZS with KPI Employment Type: Full-time Work Format: On-site Work Schedule: 5/2, 9:00 AM - 6:00 PM Address: Tashkent, Kirk-kiz 10 Description Immerse yourself in the dynamic world of IT services and become a key player in promoting innovative solutions! Responsibilities: Develop and implement the company's digital strategy Manage performance marketing channels Analyze the acquisition funnel and optimize conversions Work with Google Analytics, set up goals and events Prepare reports on channel effectiveness and KPIs Test new digital channels and marketing hypotheses Optimize Customer Acquisition Cost (CAC) Set up and optimize advertising campaigns in Google Ads Set up and optimize advertising campaigns in Meta Ads Develop content strategy and content plan Manage and develop the company's social media accounts Create marketing materials for sales departments Develop and launch SMM campaigns for promotion
Responsibilities
Develop and implement the company's digital strategy
Manage performance marketing channels
Analyze the acquisition funnel and optimize conversions
Work with Google Analytics, set up goals and events
Prepare reports on channel effectiveness and KPIs
Test new digital channels and marketing hypotheses
Optimize Customer Acquisition Cost (CAC)
Set up and optimize advertising campaigns in Google Ads
Set up and optimize advertising campaigns in Meta Ads
Develop content strategy and content plan
Manage and develop the company's social media accounts
Create marketing materials for sales departments
Develop and launch SMM campaigns for promotion
Requirements
3+ years of experience as a Marketing Specialist
Experience in developing and implementing marketing strategies
Knowledge of digital marketing tools (Google Ads, Meta Ads, SEO)
Experience with web analytics systems (Google Analytics, Yandex.Metrica)
Experience with CRM systems
Case studies with results in increasing sales or brand awareness
Google Ads or Meta Blueprint certification (desirable)
Fluent written and spoken Russian
Knowledge of Uzbek will be an advantage
Willingness to work in the office in Tashkent
Ability to set up and optimize campaigns in Google Ads
Experience in setting up and optimizing campaigns in Meta Ads
Skills in analyzing the effectiveness of advertising campaigns
Experience in creating content plans and writing texts